This dilution of purity includes influencers offering to review a restaurant in exchange for a free meal. “I do it mainly because I am so offended by a way a lot of these so-called influencers blur the lines between editorial purity and commercial message.” Lethlean, whose restaurant reviews are published weekly in the Australian newspaper, told the Guardian he didn’t republish influencer correspondence to endear himself to the restaurant industry. They guaranteed they would never get caught.”Ĭhefs around the world have been forwarding influencers’ requests to the prominent Australian restaurant reviewer John Lethlean, who has been publishing them on his Instagram under the hashtag #couscousforcomment.
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He’s about to appear on the TV show Fake Britain to talk about the barrage of emails he received from fake reviewers on TripAdvisor, “saying they would write thousands of fake reviews – 50p for every review.
He also spends a large part of his time dealing with online reviews and scams. The chef is approached several times a week by influencers wanting free food. “You feel like you have to monitor every social media thing – people want to take you down.” “Within 30 minutes there were hundreds of extra comments on the post, many of them negative,” says Smith.
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Only this week, a customer who wanted a discounted glass of wine but was made to pay full price took her complaint to social media.
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“It’s like people try and blackmail us: ‘We want stuff for free or else we’ll write a bad review.’ It’s a big problem.” In the UK Mick Smith, a chef who runs three successful venues in St Ives, Cornwall including the Porthminster Beach Cafe, told the Guardian that some approaches he gets from influencers can feel like “blackmail”. I’ve had everyone from knife sharpeners in Wollongong to photographers in Berlin lending their support to me.” Why I took her down was to encourage smaller operators to not bow to pressure to give away food and drink. “The hospo industry is getting knocked pretty hard at the moment. “It’s like people try and blackmail us: ‘We want stuff for free or else we’ll write a bad review.’ It’s a big problem.” Mick Smith The chef also wanted to empower smaller operators to push back.
I have far more real followers than many of these so-called influencers.” Also not doing any research on my restaurant or myself. Welgemoed told Guardian Australia: “The reason why I was devastating to her is not because I’m a bully, it’s because it was disingenuous offering a collaboration with MKR. Good luck with your depressing demo at Marion shopping centre.” If katy perry can pay for a meal in my restaurant, so can you. The ATO, suppliers nor staff care about exposure. His response to the request, posted to his Instagram stories, went viral: “How about you do the right thing and pay for your meal, like everyone else, you do not generate any hype or actual dollars for any business you post about.
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